Terms & Conditions
PRIVACY POLICY
Privacy policy
The purpose of this Global Privacy Policy (the “Policy”) is to describe how Gardenia London, a British company with registered office in their quality of controller, process personal information about its clients and prospects in order to provide you with the best possible service.
Gardenia London, as described in this Policy (hereinafter: “We”, “Our”, or “Us” collects, stores, processes, uses and discloses personal information about you in connection with your use of the Gardenia London website, your use of our connected products (if and when available), or when you visit our social media pages.
-
The data we collect
For the purposes described in this Policy, Gardenia London may collect the following categories of
personal information:
a) Identification and Contact information (such as name, address, phone number or
e-mail address), when you are willing to provide them for instance to sign up for an
online account, to participate in an event, to make a purchase, or ID information
necessary when you request a VAT-refund or a “click and collect” service in store.
b) Payment information: for instance credit card details, bank account numbers,
or other payment details which you must provide to receive products or services you have ordered from us
c) Demographic information like your gender and birthday.
d) Your voice if you call Gardenia London Clients Services (since your call may be recorded)
e) Information you submit or post in a public space, on our social media pages or our
websites, for example for a product review.
f) Information about your purchases online. This could include the products you
purchased and their prices.
i) If you use our web sites, we may collect information about the browser you are
using, the device with which you visit our website and your browsing behaviour.
j) If you use our connected products, we may collect information regarding your use
of such products (such as which features on our product you use the most, or battery
level information), as well as geolocation information if necessary to provide you the
service you requested;
k) We may also collect information posted on third party websites or social media
platforms about Gardenia London products and services, when necessary for the purposes defined
hereunder.
Your personal information is collected either directly from you (e.g., if you create an
account on one of our sites/apps or make a purchase or from you passively (e.g.,
when using tracking tools like browser cookies), or from third parties (e.g. through
social media platforms).
If you choose not to submit any personal information when requested to perform a contract
or when required by law, you will not be able to receive the product or service you ordered
or otherwise register on our web sites, apps or other media.
2. How do we use your personal data
We use the information described above for the purposes specified at the time of collection
or hereafter in this Policy:
a) to improve our understanding of your interests and concerns, and to improve our
understanding of your use of our products: we may use your information to make our
website, and products/services better. We may use your information to customize your
experience with Us and to tailor our marketing activities to fit your needs and interests as
we believe that it is also in our legitimate interest to better serve you and respond to your
needs.
b) to provide you with our connected services, to process your order or repair request,
respond to your requests or questions, and manage your complaints: for example, we use
your information to process your order and deliver your products. Or, we may use your
information to send you information you requested, or to communicate with you about your
account or our relationship: we may contact you about changes to the Site or about service
updates. We may also contact you about feedback or about this Policy or website terms. In
such case, your information is processed to perform the contract we have with you.” In
section 2. How do we use your personal information.
c) for security purposes: we may use information to protect Our company, Our customers,
Our associates, and Our websites against fraud, theft or any wrongdoing which may affect
our activity as it is our legitimate interest to ensure the security of our activity online and
offline.
d) for anti-counterfeiting purposes, and fight against illegal resale channels for Gardenia London products in violation of Gardenia London’s general terms and conditions of sale and Gardenia London’s selective distribution network (by monitoring in particular, quantities or frequency of products purchased), as it is our legitimate interest to protect against online counterfeiting and preserve our distribution network.
e) for marketing purposes: we may use your information to contact you, subject to your
consent when applicable, about new products and special offers we think you will find
valuable.
f) for analytics purposes, we may use your information to analyse the e-reputation of Gardenia London or Our products and to measure the effectiveness of our online or offline campaigns or events, as it is our legitimate interest to preserve Gardenia London’s image and optimise our marketing campaigns.
g) other purposes: we use information to maintain transaction and other business records
for legal, administrative and audit purposes. We also use information to meet legal,
insurance and processing requirements.
3. Who do we share your data with?
We do not disclose or otherwise share your personal information We collect, except:
a) With only authorized personnel with a need to know have access to the information,
for purposes of internal audit, billing or administrative and to provide you with the same
level of services around the world.
b) With service providers and agents who perform services on Our behalf: for example,
We share information with vendors who send emails for Us. We may also share personal
information with service providers that help Us operate our websites.
c) With banks or other online payment services companies,
d) With our service provider for fraud prevention (detail here), to the extent necessary for
fraud prevention. You can find information on the processing of your personal data by
(detail)
e) Subject to your consent, with Our business partners: for example We will share
information with third parties who jointly sponsor an event or promotion with Us.
f) With any third party as part of any business restructuring or reorganization (including
dissolution or liquidation). This includes if We are merged of all or part of Our business or
assets are transferred, assigned or sold.
g) When we are required to do so in order to comply with applicable law, to respond to a
court order, or more generally to respond to any request from a competent authority.
4. Tracking tools and use of cookies
We may collect certain information through cookies, web beacons and other automated
means. A cookie is a text file which is stored in a dedicated area of your device’s hard
drive, for instance when you visit online service, when you read an email or while installing
or using a mobile app. A cookie allows its sender to identify the device on which it is stored
during the period of validity of consent, which does not exceed 13 months.
What type of cookies do we use?
a) Some cookies may be functional to collect information which will allow Us to facilitate
your browsing such as languages preferences, memorizing log-in, or saving the content of
your shopping basket or wish list.
b) Other cookies also collect information on your behaviour by collecting referring URLS
(where our visitors come from, which banners they clicked on and which directed them to
our website), pages accessed, times of websites visits. Such information will allow Us to
enhance our web sites and apps, have a better understanding of the products and services
you would prefer, and offer you more personalized communications and/or more
personalized content on our website or our applications.
c) We also use cookies for web analytics to measure the web sites activity and determine
the areas of the web sites which are the most visited, hence improving visibility of our
content.
d) We use cookies to ensure security of online transactions/purchases through device
fingerprinting, which allows to identify certain aspects of the equipment used to place an
order.
e) Our websites or apps may contain third party cookies (delivered by advertising
agencies, analytics providers, etc.) enabling them to collect browsing information on your
Devices, including to measure the efficiency of our advertising campaigns on third party
websites. Third party cookies are subject to said third party privacy policies. We hereby
inform you about the purpose of these cookies and how you can manage them, to the
extent we are aware thereof.
f) We may include in our website or apps the possibility to share content with third parties
or to let other persons know you browsed our website. Such is the case for instance of
“Like” and “Share” functionalities offered by social network platforms (“Facebook”, “X”, etc)
Social networks which offer these functionalities may identify you even though you do not
use these functionalities on our website. Indeed, such functionalities allow social network
platforms to track information about your browsing on our website whenever your social
network account is active while browsing our website.
We do not control how these platforms collect your personal data while you are browsing
our website. We invite you to read the Privacy policies of these social networks to find out
how they use information they collect (including for advertising purposes). These Privacy
policies should provide you information about how to manage your preferences on your
social networks account.
Acceptance of cookies
Except for functional or security cookies, the use of cookie on a Device depends on the
user’s choice, which can be made and modified freely and at any time.
You can manage cookies by setting your browser to accept or reject cookies on your
Device, either globally or cookie by cookie. Settings that you make may change your
internet browsing capacity and may sometimes alter your ability to access to certain
services that require the use of cookies.
Such is also the case if we or one of our business partners can no longer recognize the
type of browser your Device is using such as language, display settings or country / region
of connection. We cannot be held liable for the minimized access to our services as a
result of cookies you previously deleted or rejected.
How to manage cookie settings in your browser?
Each browser has its own cookie management system, as described in the “Help” menu of
your browser, where you will be provided with all necessary information about how to set
your preferences.
For Microsoft Internet Explorer 8.0 and more:
-
Go to “Tools”, menu, then “Internet Options”
-
Click on “Confidentiality”
-
Select your preferred level of confidentiality
For Mozilla Firefox:
1. Go to “Tools” then “Options” Menu
2. Click on the “Privacy” settings
3. Select your preferred option on the “Cookie” menu
For Opera:
-
Go to “Files” & “Preferences”
2. Click on “Privacy”
For Android browser:
-
Click on the upper right button
2. Go to “Settings” then “Privacy”
3. Select your preferred options security menu
3. Select your preferred option
For Dolphin Browser on Android:
-
In the Menu, go to “More” then & “Settings”
-
Select the “Privacy & security settings” Menu
3. Select you preferred option in the “cookies” menu
For Safari on iOS:
1. In the “Settings” app, go to “Safari” menu
-
Go to “Accept cookies” entry under “Privacy”
3. Select your preferred option
For Google Chrome:
1. Click the Chrome menu on the browser
Toolbar
2. Select “settings” then click “show advanced settings”
3. In the “Privacy” section, click the “Content settings” button.
4. In the “Cookies” section, you can change cookies settings
If you share your Device with other people and the Device operates several browsers, we
cannot guarantee that personalised services and advertisement designed to match your
personal use of the Device (if such personalised services and advertisement are available)
will correspond to your own use and rather than someone else’s.
5. Transferring personal information
Information We collect about you may be transferred to, stored and processed in countries
/ regions where a Gardenia London entity is located to ensure you may benefit from better services wherever you visit us and for the purposes defined in this Policy.
We may also transfer your personal information to the service providers involved in the
maintenance of our web sites, or social media or any other tool used for the processing of
our clients or prospects information.
These recipients may be established in a third country for which an adequacy decision of
the European Commission exists.
Some recipients, however, are located in third countries / regions which are considered as
not providing the same level of data protection as the EU country in which you provided
your information.
When we transfer your information to recipients in third countries / regions without the
same level of data protection, we will protect and provide adequate protection for the
transfer of your personal information to recipients in those countries / regions by entering
into data transfer agreements based either on the European Commission standards
clauses (as they may be revised or replaced by the EU Commission or supplemented by
additional measures when required) with such data recipients or any other valid transfer
mechanisms that may be available in the future.
6. Retenion period
Your personal information will not be kept in a form that allows you to be identified for
any longer than is reasonably considered necessary by Gardenia London for achieving the purposes for which it was collected or processed or as it is established in the applicable laws
related to data retention periods. The data retention term of Your personal data
collected by Us is determined per purpose of data processing according to the following
criteria:
● Data collected for the specific purposes defined in Article 2 will be stored only:
○ For up to four (4) years, as far as personal information processed for the purpose
of fraud prevention is concerned (see Article 2 c)).
○ For three (3) years since our last contact, if You are a prospect (i.e. you have not
made any purchase with Us but You are interested by Gardenia London), or
○ For the duration of your commercial relationship with Gardenia London and 10 years thereafter, if You are a client (ie; You have made a purchase of Our products or services),
● Your personal data will then be archived to be used: in the event of a litigation or
dispute for the statute of limitation term applicable to the related purpose;
● If a judicial action is initiated, the personal information may be stored until the end of
such action, including any potential periods for appeal, and will then be deleted or
archived as permitted by applicable law; Your personal data are then anonymized or
deleted.
7. Your rights
You may request access to the personal information we maintain about you. If you request
such access, we will provide you with all the information as required by law on the
purposes of the processing, categories of data processed, categories of recipients, data
retention term, etc.).
You may also obtain a copy of any personal information that We hold about you in our
records in a format compatible and structure to allow you to exercise your right to data
portability when the processing is based on your consent or on the performance of an
Agreement between you and Us.
You can also provide general or specific instructions on how your personal data should be
processed and may be used, after your death.
You may also request that We correct, amend, erase, any information which is incomplete,
out of date or inaccurate.
You can request the deletion of your Personal information (i) if your personal information is
no longer necessary for the purpose of the data processing, (ii) you have withdrawn your
consent on the data processing based exclusively on such consent, (iii) you objected to the
data processing, (iv) the personal information processing is unlawful, (v) the personal
information must be erased to comply with a legal obligation applicable to Gardenia London.
You can request the restriction of the processing (i) in the event the accuracy of your
personal information is contested to allow Gardenia London to check such accuracy, (ii) if you wish to restrict your personal information rather than deleting it despite the fact that the processing is unlawful, (iii) if you wish Gardenia London to keep your personal information because you need it for your defence in the context of legal claims (iv) if you have objected to the processing but Gardenia London conducts verification to check whether it has legitimate grounds for such processing which may override your own rights.
You also have the right to lodge a complaint with the competent supervisory authority.
Our Data Protection Officer contact details are (gardenia.london2020@gmail.com). When your information processing is based on your consent (for instance when you accept to receive communication materials), You may withdraw any consent you previously provided to Us at any moment, without affecting the lawfulness of processing based on your consent before withdrawal. When your information is processed to pursue our legitimate interests, you may object to such processing, if Our legitimate interest may be overridden by your interests and freedom).
To exercise these rights, please contact us at: (gardenia.london2020@gmail.com), and we will respond.
8. Protecting your personal information
We will provide an adequate level of protection for the personal data and make sure that
appropriate technical and organisational security measures are in place to protect the
personal information (including education and training of relevant personnel) against
accidental or unlawful destruction, accidental loss or alteration, unauthorized disclosure or
access, and against all other unlawful forms of processing.
However, to the extent that the Internet is not completely secure, we cannot guarantee that
any of your personal information stored or sent to us will be completely safe. We
encourage you to use caution when using internet to access our web sites, apps or social
media.
9. Minors
Our website is not directed to children. We do not knowingly collect personally identifiable
information from children without permission from a parent or guardian, unless permitted by applicable law.
You must be at least sixteen years old to provide Us with your personal information and
eighteen years old to engage in transactions on our website. By engaging in transactions
with us, you affirm that you are at least eighteen years old and are fully able to enter into
and be legally bound by such transactions
If we are notified (by contacting Us at “Contact Us”) or learn that a minor has submitted personal data to us through our media or otherwise, we will delete such personal
information.
10. Third Party sites
We may link to third party sites or services We do not control and which are governed by
their own privacy policy. This Policy does not apply to those third party sites. We strongly
advise you to check the privacy policies of all third party sites you visit to find out how they
are treating your personal information.
11. Policy changes
Our Policy may change from time to time to reflect changes in Our processing of your
personal information. We will notify you of any material changes as required by law. We will
post an updated copy on the Site.
12. Contact us
If you would like Us to update the information We have about you or your preferences, or if
you have any questions about the protection of your personal information please contact
Us by email at gardenia.london2020@gmail.com